Research & Planning: How that has influenced my Magazine and Styling Decisions

For my indie/acoustic style of photography I looked at Topshop's and Jack Wills photographs. These are emailed to me on a regular basis. The way they capture the faces of their models using the focal points and rule of thirds is really inspiring and something I want to use for my own magazine.
I looked into some video clips of the vibe of my magazine and how I think it would be if run professionally, with real models and shoots and the type of fashion and looks that would appear in the final pages.

http://www.youtube.com/watch?v=b_Wh-wm_Zi4 http://www.youtube.com/watch?v=QHVeNw2dXYY http://www.youtube.com/watch?v=daPz5G2it2I

^These above youtube links show the personality and the style of wardrobe and style of the stars that I will have as cover stars and what the people within the articles will be like. My target audience will be interested in these sorts of people because of their fashion sense and attitude. Below is the interview style that my chosen artists will have; very fun, upbeat and perky, laid back but really cool as shown here:

http://www.youtube.com/watch?v=vejkUnk5_Z4

Something I think worked well for my Student Magazine was it's chilled, down-to-earth approach. For any of my 'new up and coming artists' this style of pose I think works really well. I really like the look of this model, so I am going to use this as my stimulus for inspiration. I like the outfit and the co-ordinated makeup, I shall use this technique to make my magazine appear more professional and successful looking. It fits in to my previous magazine work, where the outfit and colour scheme match. I think this sort of photograph has the young spirit my magazine needs to appeal to the target audience. I think will only work with an older looking female and and younger male, these are solo artists type of poses and not something that I think would work for a band.

I am going to lay out my main double page spread like this I think, as it looks classy and sophisticated without being over complicated and hard to read. It has a nice symmetrical layout and fits my genre conventions nicely. I like the light effect of the colours and how the lighting works well behind her head. It captures her hair well which will be a main point of my artists 'image'. I will focus on my lighting within my photographs to set tone and create atmosphere. I think this is a good example of female representation being ver independent and confident in themselves. The clothes will be quite simple, layered on occasions and blocks of colours that I shall fit my colour scheme around. I would like to use some chunky knitwear like this for my artists as I think it does give off the creative and comfortable look.

This Jack Wills Photograph has the fun free spirit I would expect from female artists in my style of magazine. I like the outside style of this photograph. This would work well for a spring/summer issue. I hope to recreate this image of the hair moving like this with my own model.