For my student magazine I had to appeal to a 'typical student' between the age of 16 - 26. Within this 10 year age gap I wanted both males and females to want to read my magazine.
Education wise, I didn't really consider the background of the type of education because I felt the personality and style of the person was more important. I didn't want it to only be accessible to South Downs students and be able to be sent to college's around England and they still enjoy the features and get a lot out of the articles.
Because of this, lifestyle was a major factor on how I would achieve this. I wanted the lifestyle of the students to drive the magazine style and look, what would be in the content.
They are fun loving, up for anything, like their friends and social scene, listening to music, partying, having sexual relationships type. But smart and intelligent to read magazines and actually listen to the advice that they give.
My design reflects this from the poses in my photography. I didn't want static 'stood there' poses. My models had to have some form of expresion, through face, gesture, body language or how they translated in the shot.
The red colour has connotations of danger, and as teenagers/young adults can be seen as dangerous I wanted to use this connatation to be used simplisically in my magazine. The monochrome gieves it a stylish sleek look to the cover and I used the idea of creatively collaging my contants by using elements such as the font, colour and cover lines from my front cover.
They are very modern and part of this generation, through the digital culture so I wanted to use social media such as twitter and smart phones to be encorporated into my design.
I also wanted my design to look at the fashion of students as it is a passion of mine and the reason I chose Bee to be my cover star. The following images give examples of the students who would read my magazine's everyday college 'look' - using: google images.
I think overall I managed to achieve my goal by using young and fun looking models for my photographs, this was the key to starting the trendy vibe. I think the simple colour scheme didn't over crowd or over complicate my work and allowed it to look easy to read and stright forward to follow. I was incredibly proud of the end result, as my achievements proved I could complete my creative vision. I definately think my music magazine will be be much simpler to do thanks to this task before hand.
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