Task 2: Magazines & Audiences Part 1-

'15 Examples of Terminology that is associated with magazine design:' (I have added extra)

Using http://www.canyonmedia.us/pubresource_glossary.html as my research source, here are some simple definitions.

1. Additive Colour: Colour produced by combining red, green and blue light in varying intensities. Inconsistency between what the designer sees on the computer monitor and what it looks like after the printing press is caused because - Computer monitors use additive colour, while the printing process uses subtractive colour.

2. Arirbrush (Verb): Using a high-pressure gun (known as an airbrush, noun) to retouch photogrpahic images with dye sprayed from a small. Similar retouching can be performed digitally with the use of image-manipulation software.

3. Anit-Alias: The manipulation of grey levels in digital typography, around the edges of a letterform to minimize its jagged appearance when shown on-screen or output at low resolutions.

4. Artwork: Any published portion on the piece that is not text.

5. Art Production: The process of preparing images. It usually involves image enhancement, kerning of type and making sure each file conform to the requirements of the printer etc.

6. Banner/Masthead: The publication as it is displayed on the cover (a.k.a the Logo) - the magazine title.

7. Barcode: The identification of the magazine, it's price and it's publisher from a series of vertical lines.

8. Colour Scheme: The use of colours to create appeal and look attractive.

9. Cover Lines: The front text of the magazine. Usually a headline, and relevant to the cover star.

10. Dateline: The magazine issue date.

11. Font Type: Serif or Sans Serif font to direct a certain target audience.

12. Left Third: The left hand side of the magazine, which usually contains the most information of what's inside. It's the busiest as it usually has the most cover lines.

13. Number: The convential use of digits on magazine front covers. Promising the audience something big.

14. Plug: An extra feature advertsing/selling something to an audience.

15. Puff: An extra design element (not text) to look interesting.

16. Subtractive colour: Colour produced by using cyan, magenta, and yellow inks printed on white paper to absorb, or subtract, the red, green, and blue portions of the spectrum in the printing process.